Online marketing is currently one of the most successful businesses in the marketing industry, as of today. If you are an aspiring online marketer, or you already have your online business, then you must already know a lot of strategies to improve your online marketing.
Creating a business online may be complicated but making it a success is possible and achievable.
Every effort, time, and money you invest in the web design of your business has to do with your goal of generating more profit.
This isn’t just a simple goal where you can achieve by manipulating and telling lies. As an online marketer, you need to make your site pleasing to the eye, optimized for search engines, and informative for your clients.
In other words, whether you’re trying to attract customers or promoting your site, producing more traffic to your website is your priority.
Gaining traffic is a crucial part of making your business a success and grow further. So to help you optimize your website, here’s a list of 5 proven, high influenced strategies for generating more traffic to your online business.
1. Begin by Planning
Engaging in the online business industry isn’t an easy thing to do. It requires time, effort, patience, and precision. You can’t just start a business directly without planning. If you’re new to online marketing, it’s better to have someone at your side who already knows how to run this type of business. So, don’t rush and take all the time you need to plan your site.
There are a lot of benefits you could get when you plan. First is, you’re preventing the possibilities of having complications when you start your business.
Second, to have a more precise outcome of your sales. Last is to have a clear thought of everything. To ensure that your site is meeting the needs of your clients.
In addition to that, you need to trace out your buyer’s journey from their first visit to the moment they become a regular customer. You need to determine what pages they usually visit, what content they always read, and what other offers they’re converting.
Understanding the importance of planning will help you gather more traffic and customers on your website.
2. Invest in Ad Campaigns Through Social Media
One of the best options to increase website traffic and attract more customers is to run paid social media ad campaigns. It’s one of the most effective strategies most online business marketers do.
If you want to be successful, you need to get your business ahead of your ideal customers. You can search for platforms on the web if you’re planning to do this.
With social media ads, you can make highly targeted campaign ads to your viewers. Especially for those who are likely to visit your site and purchase your products.
You know well that Facebook has over a billion users. With that, there’s a high chance and opportunity for you to gain new clients and drive them to visit your online store.
If you pay for ad campaigns and make Facebook your primary distributor, then it’s safe to expect that your site will have more visitors. Its powerful advertising platform allows every user to target users based on their behavior, location, interests, and more.
A lot of people will say that you’re only wasting money on ads that no one will ever see.
Don’t ever fall into the mistake of underestimating the power of a simple ad. A small, but well-placed ad can do miracles for a business. Just set everything in its proper place and then you’re all set.
3. Make a Connection With Your Customers
Having a good relationship with your customers is probably one of the primary steps to success. If you have a business, it’s natural to communicate and engage with your customers through your products.
Now, every website has a theme, which consists of colors and excellent images. But these, designs are not just designs, it’s the content of your website.
When creating your theme, you make sure that the colors, images, and designs can describe what your website is all about. Themes create an impression on your visitors.
You may not know it, but it’s one of the benefits of website redesigning. It’s also one of the main reasons why online visitors chose to stay with your site.
Choose a powerful, highly customizable and uptodate theme for your business blog, Avada and XTheme are 2 very popular and best selling WordPress themes used by hundred of thousands of WordPress users.
Choose your content correctly from your theme to your products. This way, when someone is browsing through your website, you want them to imagine themselves using your products.
For example clothes, gadgets, reading blog posts, and whatever your site has to offer them. So try to make a good connection with your customers and sustain it.
4. Boost Website’s Visibility in Search
‘Whether you’re new or you have been in the online business industry for a while, you probably know that content is still the king in search engine optimization.
One of the primary factors to keep your site running and visible for search engines is to constantly and regularly publish good quality content on the web.
When you increase your site’s visibility search, you have to disregard keyword stuffing and create compelling content that viewers are eager to promote.
Website ranking is essential on search engines such as google, yahoo, bing, and other search engine results pages (SERPs). So, you need to increase the relevancy and importance of your site’s content.
Website ranking is one of the most critical factors for you to increase your traffic. It’s one of the primary ways viewers, prospects, and customers find your site. It’s convenient for users who have limited time surfing the net and also it would be a plus for you if your content is easy to look for.
To further specify and elaborate, here are some factors that could increase website visibility:
- Give your web pages unique Meta Descriptions. These descriptions can help narrow search engine result pages. So, by making a brief description of what your visitors should expect once they search from the web would significantly increase the chance of having users to land on your page.
- Raise your website visibility by making your content relevant and essential. Make it rise to the top of your website pages. In this way, search-engine users will easily find your top content, rather than having them search for it deeply in your site.
- Create a Google plus page account locally, to make your website appear on Google maps and gain more visitors. This also serves as additional exposure to customers in local search results. It’s critically essential if your business solely relies on a local customer base.
- Assign names on your website’s images with an alt-tag description. This is to add an alternate text for a picture in cases if the image doesn’t display. The alt attribute provides information on the image if the user can’t view it. This is an excellent alternative to viewers whenever they have a slow internet connection.
- Use descriptive anchor text and make it a hyperlink that could lure visitors to other pages and sections of your website. Make sure the microcopy is effective. This is for the clickable links to focus on raising conversion rates.
5. Include a Blog on Your Website
What makes your website attractive to the viewers? And what makes your site attractive to search engines? These two questions have the same answer, and that is to deliver significant and informative content. Therefore, including a blog section on your website is an excellent decision.
You can read this 6700+ Words Guide to Start a Blog using WordPress
So how exactly does placing a blog section on your site will convince the visitors to convert? Primarily, thanks to the SEO strategies you implemented, there will be more users who will visit your website.
You should infuse the right keywords on your blog, so your target users will easily find those keywords when they search Google for what they need.
Additionally, make sure your blogs can meet the needs of your visitors. Through your blog, show your customers that you care for them.
Offer solutions to their problems and give them the quality they deserve. Connect with them as this will also be a chance for you to create a relationship with your customers.
Including these factors in your marketing strategy will not only boost your website traffic. This means that you can now manage your site well soon.
If you decided to create and manage multiple websites, then you’ll be able to do it without possibly creating a complication. Although it seems like a lot of effort, it’s not that difficult to make changes as long as it’s the right one.
More traffic means more opportunities to turn offhand shoppers into paying clients. If you ever achieve your goal of having more traffic to your site, then you’re more close to success.
As a next step, after increasing your traffic, you can be open to other opportunities such as trying out Conversion Rate Optimization.
Creating a stable online marketing business will take time to develop and improve. But if you strive hard and do the things that could make your site better, then it can help you gain more viewers to your site.
More viewers mean more customers, and more customer means more profit. Therefore, choose the best marketing strategy you have in mind to increase website traffic.