Pay-per-click marketing, or PPC, is one of the most valuable forms of advertising for anyone looking to do business online. In a digital marketplace saturated with millions of competing businesses, the simple act of getting visitors to your website is worth its weight in gold. Fortunately, PPC won’t cost you quite that much.
It works like this: you bid for an advertisement to be placed within a search engine’s sponsored links whenever someone searches for certain keywords. However, you only pay for that ad when a user clicks on your link.
The cost to you is small, usually just a few dollars per click, but the potential profit is incalculable. If even just a third of all visitors to your site do business with you, it doesn’t take long for PPC to pay for itself. And then some.
But how do you know what keywords to bid on? Which search platforms should you advertise with? And, most importantly, how do you ensure web-users will click that all-important link?
Not Getting in Over Your Head
The surest answer to all these questions and more is to hire a company such as LSEO a PPC Management agency to do it for you.
It can be tempting for a new business to attempt to manage its PPC advertising in-house. PPC seems at first like a fairly simple and straightforward marketing model, and early on it is easy to adopt a passive “set it and forget it” approach.
But as your business grows so too must your marketing tactics, and it isn’t long before many business-owners find themselves in over their heads trying to figure out the intricacies of geo-targeting and ad scheduling, let alone combating the scourge of budget-bloating click bots.
While PPC is simple in theory, in practice it can be very complex indeed.
The advantage of outsourcing your PPC, then, can be boiled down to one word: focus.
Whatever your business is, that’s your main focus. For you, PPC is likely just one tool in your arsenal. For a dedicated management agency, though, PPC is their business.
That is their main focus. And just as you’ve made it your goal to be as skilled and knowledgeable in your specific field as possible, PPC management agencies have done the same.
Agencies Employ Experts
A good PPC management agency doesn’t just pick keywords out of a hat. Its specialists will analyze up-to-the-minute search metrics to continually update your campaign for maximum efficacy, while also managing bids and researching competitors.
A good agency also knows how to fight click fraud, make optimum use of a search platform’s advertising options, and keep up-to-date with the latest PPC trends and strategies.
All of these things require time and expertise, not to mention software, which an in-house team might not have access to. Of course, all these things can eventually be acquired, but by then your business competitors will be lightyears ahead. Every minute and every dollar is important.
Not only is outsourcing your PPC a good way to make sure your campaign is run efficiently and professionally, but it also allows you to eliminate overhead.
The cost of outsourcing is often comparable to the cost of paying in-house employees but without the added expenses of office space and supplies.
Therein lies the greatest benefit of outsourcing your PPC: having one fewer thing to worry about. Knowing that such a vital aspect of your marketing is in good hands so that you can focus on the actual business itself is something many online business-owners find they simply can’t put a price tag on.