Search Engine Optimization is the key to any successful online marketing plan. You cannot promote your business online without it. Whether you are an online business or a brick and mortar store, you need to learn SEO.
It may seem overwhelming to do so and it can be hard to know where to start when optimizing your website.There is no better way to improve how you conduct SEO than using free and some of the best SEO tools to help improve your progress.
8 Free and Best SEO Tools for 2023
In this article, I will share my favorite 8 free SEO tools that can simplify your SEO job
and improve in spots where you may be lacking. Let’s start with my favorite one, Google Analytics, to help track your user logins and optimized keyword searches.
1. Google Analytics
Google Analytics is an incredibly powerful SEO tool that is offered by Google for free. However, it does more than just track your daily online traffic.
It also monitors the most common keywords that customers use to locate your business, information that is vitally important and should be taken advantage of.
Not to mention, the UI looks amazing and is constantly improving for business owners.
2. SEOquake
Who doesn’t love extensions? If you have an Opera, Chrome, or Firefox browser, you can download SEOquake as an extension to use all of its wonderful features.
With it, you can conduct SEO audits of your choice on any web page, including ones that are not your own. This is a great way to keep your eye on your competition.
In addition, you can also analyze and compare links that go to and from your site, as well as export data for future research and discovery.
3. Keywordtool.io
Not into knowing all the details of your SEO tools? No problem, with this easy to use free SEO program you can easily track common keywords that consumers use to find your business.
This way, you can then use the keywords to incorporate directly into web pages and social media platforms.
Not to mention, Keyowordtool.io specializes for longer keywords that don’t show up in most free
SEO tools.
4. Slerpee
Slerpee is more than just SEO, it helps improve how your business looks online and how people interact with your site.
In addition, it also offers tools to help you experiment with new keywords and meta descriptions before you publish it your site. This way, you can make sure every detail serves a functional purpose before you finalize anything.
5. Google PageSpeed Insights
A crucial part of SEO is figuring out how well your website functions on a range of devices. This is where Google PageSpeed Insights comes in. This tool made by Google allows you to check the speed, loading time, and performance of your website on desktops and mobile devices.
It can also tell you a score for the usability, which is especially useful for the mobile site.
PageSpeed Insights is very simple to use. All you need to do is enter a URL and the tool will
analyze your site for you.
Google PageSpeed Insights will also alert you to areas where you could improve.
6. Google Webmaster Tools and Bing Webmaster Tools
Google Webmaster Tools is now known as Google Search Console. If you want to make your website Search engine friendly must sign up for Google Search Console. it’s free.
These are both very useful SEO tools as they both give you an inside look at how the two search
engines view and score your website. Both Google and Bing tools offer consistent website alerts,
analysis, and error reports.
This will help you to find any bugs on your site or any indexing issues. In order to use these free tools, you will need to install them onto your website. If you have a WordPress website, this can be done easily by using a plugin like Yoast or any other SEO Plugin for WordPress.
7. Moz Local Listing Score
Moz makes a lot of great online SEO tools. The Local Listing Score is one of the best and most helpful ones out there. This tool allows you to see how your local business appears online to potential clients.
Moz compiles and analyzes data from 15 different sources to provide your business with a score. It uses information from Facebook, Google, Foursquare, and more popular websites.
The score will tell you how your real-world business looks to people online. The site will also tell you how to fix certain problems like incomplete online listings or inconsistencies.
8. Google Keyword Planner
Google Keyword Planner is a must-have free SEO tool for all beginners. This keyword based tool gives users detailed search results that will help you to choose the best keywords for your website.
A simple search of one keyword will tell you relevant keywords, how often they are searched for and
the competition rate.
This keyword planner can help you to:
- determine which keywords have the least competition
- see which keywords are searched for the most
- choose the best long-tail keywords for your website
If you are new to SEO, keep in mind that you will probably be spending a lot of your time researching and choosing keywords. Though there are quite a few keyword tools out there for SEO, this one stands out as the data is coming straight from Google.
Honorable Mentions
There are so many useful and free SEO tools out there on the web today. Unfortunately, we could
not mention them all on this list. However, here are a few more of our favorites:
- SimilarWeb: for researching your competition
- Searchmetrics Website Analyzer: for rankings of your social media profiles
- Open Site Explorer: for link analysis
- Browseo: for viewing your website like a search engine does
- Copyscape: for searching for duplicate content
- QuickSprout Website Analyzer: for full web page analysis
SEO can either make or break your business. By using these free and best SEO tools, you can help promote your brand and make it more accessible to the general public.
So what are you waiting for? Start using them and improve your web presence today!