There are a number of platforms out there, such as Medium and Tumblr, that only offer the basics in terms of content management, but it proves to be enough, in most cases. Then you have your more complete content management systems (CMS) like Squarespace, Wix, and Wiz, which are targeted at business websites.

Wix lets you create personal, business or e-commerce websites by using their Artificial Design Intelligence or you can use Wix editor drag and drop website builder, to create the design of your own choice. You can also use custom domain names with your Wix websites.

And while all of these choices are great, in their own way, there’s one that stands head and shoulders above the rest, and that’s WordPress.

7 Advantages of WordPress

So why should you use WordPress when there are so many alternatives out there? Let’s discuss some great advantages of WordPress.

1. WordPress is Easy to Update, Setup and Manage

Neither You need to know HTML nor you need to be an expert to use WordPress. All you need is access to the Internet and a web browser and you can create your site using this platform.

If you’re able to read this article, then you pretty much have everything you need to get started. So just visit WordPress.com and sign up for an account. You should have your site up in no more than 5 minutes, and for a small fee, you can even host your site using your own domain name.

With WordPress.com, You can create personal, business and eCommerce websites, You will also get all the Jetpack premium features, if you choose WordPress.com to host your website + You will also save hosting fee.

WordPress.com is probably the best place for you to start, especially you small business owners, and when you decide you want additional customizations for your website it’s very simple for you to migrate your site over to a web hosting service.

2. You Can Make a Plethora of Website Types with It

One misconception that tends to be commonly associated with WordPress, is that it exists solely for blog sites. At one point in the past, that was true. WordPress was initially developed as a blogging platform, but today that has changed due to all the radical enhancements it’s experienced over the years.

it does not matter, which option you choose, WordPress.com or the self-hosted WordPress.org version.

WordPress.com lets you build blogs, personal, business and e-commerce websites at a very affordable price, starting from only $3/month.

For the self-hosted version of WordPress, eCommerce, membership and many other types of plugins available.

Its initial blogging roots, works as an advantage today, as it’s without a doubt, one of the fastest and neatest ways for you to publish your blog posts, and all of that comes right out of the box.

Many of these other website management systems concentrate on design and apps first, then they consider blogging components, which is why WordPress is so much better, as an option.

When it comes to WordPress, you can put together an efficient eCommerce site with the knowledge that its blogging component(s) is an integral part of the process.

3. WordPress Plugins Enhance Your Site

With WordPress plugins, you can add an additional level of complexity to your site, without having to hire a coder. Need an extra feature on your site? There’s a plugin you can use, to do it.

WordPress was created, from the ground up, to be improved, enhanced, and that’s what people have been doing to it, over the years. There are literally thousands of different plugins available for WordPress sites that add all kinds of features.

So whether you want a contact form or an eCommerce system, attached to your site, there is a plugin that you can use, to do that.

4. WordPress Is Free To Download

One of the best things about WordPress is its business model. You can locate and download WordPress for free, directly from its website, and have it up and running in no time.

However, those people who do acquire WordPress for free, must keep in mind that it does come with some ads, at least the WordPress.com service does.

To hide these ads, simply upgrade to their better plan, and with that, you’ll get a lot of additional options. Alternatively, you could host the platform yourself, and you’ll get the CMS for free, but will have to cover additional expenses, like hosting etc., by yourself.

If you’re looking to build a site for your business on a tight budget, you most certainly cannot go wrong here.

5. The WordPress Community

With millions of people running websites on the WordPress platform, it’s not surprising that it has a large, active and generous community that is willing to provide ideas and exchange thoughts and opinions.

You can connect with other people on their official WordPress forum, or you can go to any WordCamp event and get to know people from around the world.

6. WordPress Has Analytics Options

Even if you’ve set your website up, solely for leisure purposes, when you use WordPress there are a number of analytic options that you can use, to help get your words in front of as many people as possible.

JetPack provides free analytics feature and you can display all the stats for your site within WordPress Dashboard. Google analytics is another very popular option for WordPress and You can install very popular plugin Analytify, which displays Google Analytics data in a simple way with in WordPress Dashboard.

The analytics options are definitely not as powerful as something like Google Analytics, but it’s useful, and thus, something to consider.

You can find a broad range of information about your readers, such as the amount of time they are spending reading your content, and the number of readers per blog posts.

7. Makes Search Engine Optimisation Easy

Bloggers may love WordPress, but the major search engines love WordPress even more. WordPress makes SEO much easier, especially when you combine it with the right keywords, like Google Keyword Planner and Yoast.

All in One SEO and offers free SEO features for WordPress and You can upgrade to paid plan for more advanced features.

Jetpack offers advanced SEO preview tools with the premium plan, starting at $9/month. With the Premium plan, You can also sell products, accepts payments and make money by displaying ads on your website.

This isn’t to say that its built-in SEO features are inadequate, but with WordPress, tagging your images and utilizing metadata is made far easier than on any other content management system.

So even if you know very little about online marketing, it’s still possible for you to get your work onto the first page of the major search engines, with just a bit of dedication and hard work.