Google the most popular search engine is the first choice of people when they are looking for information. As a blogger and web developer, it’s our job to create great high-quality content and quality websites.
In this article, I am going to discuss how Google search works and what you can do to make your websites and blog more search engine friendly. We already have published an in-depth guide to Make WordPress SEO Friendly.
History: Google was launched in September 1998 founded by Larry Page, Sergey Brin. Google is one of those few companies which was started in garages. In Feb 1999 Google team moved from Garage office to new digs at 165 University Avenue in Palo Alto with just eight employees. You can read detailed Google History I believe you will enjoy it.
We have used Google thousands of times but have you ever thought how google search works and how google shows best and most relevant results. What they use and how they defeat spammers and bad people who try to cheat Google.
Everyone, who has a blog or website wants to be in the top 10 result because google can send a lot of high-quality traffic to your blog or website.
If you really want to be in Google results then you should always follow best practices recommended by Google.
How to Create Quality Websites? Take the free course by Google
If you want to create powerful and google friendly websites then you should read all these guides published by google.
Inside Search: How google search works is a great resource where you can learn how google search works and what you should not do as a web developer.
Google index is well over 100,000,000 gigabytes, and Google has spent over one million computing hours to build their index.
Google uses softwares commonly known as web crawlers to discover web pages which are publicly available. Google bots and crawlers find all these public links and data is stored in Google servers.
Computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. You do not need to pay google to crawl and index your website.
Google tries to show best possible results and you can not pay them to be in top 10 results.
Choice For Website Developers And Owners
Most websites don’t need to set up restrictions for crawling, indexing or serving, so their pages are eligible to appear in search results without having to do any extra work.
That said, site owners have many choices about how Google crawls and indexes their sites through Webmaster Tools and a file called “robots.txt”.
With the robots.txt file, site owners can choose not to be crawled by Googlebot, or they can provide more specific instructions about how to process pages on their sites. Google inside search
Search is simple but there is a really complex process behind search, when you type a keyword in Google you want the best and correct information and answer and Google Algorithms are complex programs that helps google to display exact results you want.
You can read more details about Algorithms at How Search Works : Algorithms page.
Google Search Quality Guidelines Dowload Free eBook
Google has published Search Quality Rating Guidelines eBook which is available for free download. You can download search quality guideline or visit Google’s inside search Algorithms page to read more details.
Never Try To Cheat Google
Bad people and web developers try to cheat google by creating spam pages. But google has a really advanced system to fight spam. Google uses computer algorithms and manual review to fight and defeat spam.
Here is an excerpt from Google’s Fighting Spam page:
Spam sites attempt to game their way to the top of search results through Stupid Techniques like repeating keywords over and over, buying links that pass PageRank or putting invisible text on the screen.
This is bad for search because relevant websites get buried, and it’s bad for legitimate website owners because their sites become harder to find.
The good news is that Google’s algorithms can detect the vast majority of spam and demote it automatically. For the rest, we have teams who manually review sites. Fighting Spam
Now you know it is not easy to cheat Google, so if you want a better search engine ranking create high quality original content, write eye-catching headlines never use bad SEO practices otherwise Google will remove you from search engine results.
You can view many original live spam screenshot published by Google at fighting Spam page Here is a sample screen-shot published by Google.
Google has published detailed information and guidelines for Webmasters which defines best practices and spammy behavior.
When Google manual spam team takes actions on any website, it may directly affect that website’s ranking in Google.
Google also notifies web developers when ever they take actions against any website. If Google have taken manual action against your website, you can fix the problem and file a reconsideration request.
how to make your website google friendly
- Choose a Descriptive, easy to remember and Adaptable domain name.
- Choose a fast, reliable web hosting provider we recommend WestHost
- Choose a great search engine friendly CMS. WordPress is a great CMS to build powerful blogs and websites.
- Understand your audience
- Create great high-quality, Engaging, Credible, More valuable and useful than other sites and original content.
- Optimize your content (blog posts, images, videos) for SEO. Google and other search engines
- Submit your site to Google webmaster tools, verify your website, submit sitemap
- Organize your site structure
- Use simple, informative and search engine friendly URL’s
- Create great content regularly
- Make sure google can index your website
- Follow google webmaster guidelines
- Make sure your website is mobile-friendly. choose a responsive theme
- Make sure your website/content is accessible
- Protect your website from spam
- Read SEO basics to learn how to make your website search engine friendly
here are some useful links that will help you to not only understand how Google search works but also helps you to create Google friendly and high-quality websites.